STOP DIGITAL ADOPTION FAILURES. 
​START SUCCEEDING!

Introducing Brandon McClure, MBA, the Technology Enablement Leader you need for your next critical AI or Enterprise App Deployment project. 

Instructional Design β€’ Change Management β€’ Communications β€’ Strategic Alignment

Book Discovery

Closing the Gap Between Tech Investment & Business Outcomes

Failing to invest in targeted communication and just-in-time training aligned with change management best practices is the 100% preventable leading cause of cascading technology adoption failures that hurt your bottom line. Yet, despite spending a small fortune on tech solutions and technical expertise, far too many firms end up relying on "good enough" generic, limited, and ineffective vendor resources to their detriment.  

Meanwhile, the data couldn't be more clear: it never pays to be pennywise and pound foolish after making costly investments to equip your workforce with leading business tech if you expect a healthy ROI. Firms that focus on meaningful digital adoption efforts enjoy a nearly sevenfold increased in the overall likelihood of success with an average of 20-30% productivity gains, and a 10-20% increase in sales ROI. 

Only the fast evolving AI era has put a tremendous strain on the skilled professionals who make it happen across-the-board and across industries, leading to delayed deployments, low adoption, wasted time, sunk costs, and countless headaches. The coalition of dedicated experts needed to drive meaningful adoption that yields such ideal outcomes, like Communication, Change, Project, and Training Specialists, are in high demand. Its costly and difficult to source and onboard all of these roles. 

So how can your business unlock access to the strategic skillset needed to get such quality outcomes fast without blowing the budget? 

IT Project Failure Rate

40% 

RAND Corporation

AI Project Failure Rate

80% 

RAND Corporation

Sales ROI 

+15% 

McKinsey & Company

Productivity Gains

+ 25% 

PwC

Objectives Met 

+ 75% 

Prosci

πŸ™Œ The Solution: A Versatile Fractional Digital Adoption Manager 

A Digital Adoption Manager (DAM) focuses on ensuring your workforce is best positioned to meaningfully adopt the costly AI tools, business apps, and custom tech solutions your business needs to compete and win. For some clients, this means serving as a one-person strategic implementation team. For others, it entails collaborating with leaders, project managers, vendors, technical experts, and other key stakeholders to prioritize and execute the most critical change, communication, training, and strategic functions needed for successful adoption and ROI. Unlocking much needed flexibility and meaningful cost savings. 

Avoid the bloated cost of unreliable staffing firms and the headache that comes with half-baked vendor support!

Strategic Alignment

Working with key stakeholders to ensure clear business goals are linked to training outcomes and communicated effectively across channels.  

Change Management 

Ensuring employees have the role-specific awareness, desire, knowledge, ability, and reinforcement resources needed to succeed. 

Targeted Communication

Crafting relevant, timely, and engaging communications to the right audiences at the right time that emphasize your vision. 

Just-In-Time Training & Resources

Developing and delivering the right blend of targeted, multimodal training solutions and resources. 

Say Goodbye to Waste & Poor Outcomes, Hello to Comprehensive Adoption

Effective user adoption requires strategic execution. Attending hours-long virtual 'click the button' information dumps led by SMEs doesn't cut it for everyday users. Neither does relying on Teams recordings or generic supplier materials that don't reflect operating realities. These shortcuts lead to frustration, misuse, and misalignment, resulting in lost productivity and wasted time.  


That's why every communication, resource, and training asset is meaningfully aligned with your strategic vision, delivering the right message to the right employee at the right moment. 

Modern Delivery: Strategic. Agile. No Fluff. 

Being strategic and deliberate doesn't mean being slow to act. Blended frameworks across disciplines that cut the fluff pair with rapid development tools like Camtasia, SnagIt, and Rise360 to accelerate the production cycle, reduce waste, and publish just-in-time resources across all channels. 


A focus on agile microlearning development provides for learning "bits" to be shared with end-users on a schedule for the best possible engagement and retention. Because employees don't learn, retain, and produce good results when "drinking through a firehose". 

πŸš€ Accelerate Proficiency & Profitability: Microlearning & Custom Content

We translate complex strategy and technical functions into engaging, scalable, and effective assets. Focused on cutting through the noise with high-impact, role-specific resrouces that reduces time-to-competency. 

Video Content

Custom, branded tutorials, system walkthroughs, and executive messaging with fast turnaround, designed for maximum engagement and retention. 

Resource Libraries

Self-Service reference guides, cheat sheets, SOPs, KB articles, and wikis, published in your preferred repository to prevent knowledge loss and keep support costs low.

E-Learning Development

 Structured, modern learning modules that unify video and reference content with interactive lessons to build cost-effective, targeted, measurable competencies. 

Adoption Paths

 Role-based strategies ensure all communications, resources & training are delivered 'just in time' to the right people, accelerating proficiency for a happy bottom line. 

πŸ› οΈ The Full Adoption Toolkit

In addition to rapidly developed microlearning, video, and publishable content across platforms, the full adoption toolkit includes a number of other recommended pre and post-deployment touchpoints. 

πŸ—£οΈ Flexible Live Delivery: A custom blend of live Virtual-Instructor-Led Training (vILT), Q&A Workshops, or Office Hours with SME and key stakeholder attendance at specific pre and post-deployment stages. We help you deliver however you need!


πŸ“ Built-In Needs Analysis: We conduct comprehensive Change & Training Needs Assessments, including critical Stakeholder Interviews and Gap Analysis during onboarding. This data-driven approach requires active engagement from key leadership. 


βš™οΈ Measurable Efficacy: Evaluation mechanisms, such as targeted surveys, are designed and deployed based on your needs to ensure data-driven development, content accuracy and continuous improvement. 

Areas of Expertise

IT β€’ PMO β€’ DTO β€’ HR/OD β€’ Ops β€’ Finance β€’ Strategy β€’ Sales

With a proven track record of delivery quality results, Brandon actively supports major AI, enterprise & mobile app deployments for large employers across a variety of industries while leading a boutique consulting firm, LGBTQ Biz Guru, dedicated to helping solo providers and small firms succeed in business through tech. His ability to quickly analyze needs and identify gaps, align key stakeholders, and grasp highly technical concepts to deliver quality work that is on time and on budget makes him an asset to any team. His current and past experiences bring a broad depth of knowledge on current and future technology trends in the fast evolving AI & business app landscape, including for foundational business suites like Google Workspace + Gemini and Microsoft 365 Copilot, standalone solutions like ChatGPT Business and Claude AI, along with their collective approaches to building custom agents, integration with other leading business apps, roadmaps for future advancement, and custom development.

Projects & Programs 

β€’ Workforce AI Fundamentals 
β€’ M365 Copilot Full Deployment 
β€’ Power Platform Custom Apps
β€’ Google Workspace Gemini 
β€’ ServiceNow ITSM Conversion
β€’ PPM/PMO Platform Migration  

Preferred Tools 

β€’ Camtasia + Audiate 

β€’ Scribe, SnagIt, 

β€’ Articulate Rise 360

β€’ Canva, Adobe Express

β€’ M365 Suite, Google Workspace 

β€’ Various Custom Tools 

Frameworks Used 

β€’ 7 C's of Communication  

β€’ ADDIE/SAM

β€’ ADKAR/ Prosci 3-Phase Process 

β€’ Agile (scrum/kanban), Waterfall 

β€’ DevOps & ITIL 

β€’ Many Others

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IMPROVE YOUR BOTTOM LINE

Secure Measurable Success for Your Next Big Tech Deployment!

You've seen the data- technology adoption failure is costly, preventable, and often stems from goal misalignment, poor change management practices, a lack of meaningful communication, and inadequate training. Stop leaving it to chance with generic solutions and quit risking your budget and timelines just to frustrate your users. Hire Brandon as your Fractional Digital Adoption Manager today and watch your project succeed! 

πŸ“† The first step is a strategic discussion. Book your no-obligation Discovery Session now at no cost.